![]() ![]() It mainly depends on the purpose of your brand book, but it’s pretty useful to have all the necessary information in one place, don’t you think?Įspecially since you’re not creating a brand book for the customers but for your staff, collaborators, and future employees. Some brand books are focused exclusively on the design aspect, while others include a company overview and communication guidelines. No matter the name, a brand book doesn’t necessarily have to be a comprehensive one. Think of the brand book as your brand’s DNA or your brand’s bible, as we referred to it. Basically, the brand book will let everyone know how your brand presents itself to the world. It usually starts with presenting the brand’s mission, core values, and it goes all the way through design aspects like logo, colors, typography, and imagery. What is a brand book?Ī brand book is a complete guide that explains the brand’s identity and covers all the brand’s details and standards. We’ll take them one by one and get you all the information and insights needed to help you create a professional brand book.īut before we get into more details about how to create a brand book, let’s see, specifically, what a brand book is. How to use and enforce brand guidelines.How to create a brand book in Flipsnack.What to know before creating a brand book. ![]() Here’s what this article will cover: (click to jump ahead) ![]() If you’re not quite sure how to create a brand book, I’ll show how helpful brand books can be and how they can positively impact your overall brand value and recognition. This is why, in this article, we’ll cover all the essential components of creating a successful brand book, including the best practices used in the design process: color schemes, logos, fonts, and also communication guidelines. These are the key elements that help them be consistent on all their communications channels. A comprehensive document where each aspect of internal and external communication, design, and regulations are well established. But this is what great branding can do!Īnd do you know what else they have in common? A brand book, also known as their brand bible. Interesting how much a brand can speak to people and instantly trigger recognition. Starting from the logo, colors, imagery, and even how they “talk,” you know exactly the different approaches each brand has. I bet you already pictured each brand individually in your mind. ![]()
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